After working in the marketing world for over four years I can say without hesitation (no hes) that the most effective marketing tool out there today is the movie trailer.
Behold, the evocative and captivating trailer for Sofia Coppola's new dog turd of a movie, Somewhere:
How VISUAL and INTERESTING was that? And Casablancas straight up doing his thing! (He should literally get a percentage of ticket sales) And even the sound editing; the 'Hey Dad/Hi Cleo' exchange-- it sounds so CRISP. This trailer is PERSUASIVE!
Now, if I had a bootleg version of the actual movie I'd paste it below and say something like 'Behold, the new dog turd of a movie, Somewhere' and I wouldn't really have to say anything else because it would be clear to you how nothing was added in those ADDITIONAL 95 MINUTES. Though I would probably also incorporate a picture of Garfield the cat because Sofia is so lazyyyy.