Somewhere some-meow

After working in the marketing world for over four years I can say without hesitation (no hes) that the most effective marketing tool out there today is the movie trailer.

Behold, the evocative and captivating trailer for Sofia Coppola's new dog turd of a movie, Somewhere:

How VISUAL and INTERESTING was that? And Casablancas straight up doing his thing! (He should literally get a percentage of ticket sales) And even the sound editing; the 'Hey Dad/Hi Cleo' exchange-- it sounds so CRISP. This trailer is PERSUASIVE!

Now, if I had a bootleg version of the actual movie I'd paste it below and say something like 'Behold, the new dog turd of a movie, Somewhere' and I wouldn't really have to say anything else because it would be clear to you how nothing was added in those ADDITIONAL 95 MINUTES. Though I would probably also incorporate a picture of Garfield the cat because Sofia is so lazyyyy.

Blame it on the...

I think we're all pretty aware of the phenomenon that is high expectations. For example, if I believe for whatever reason that Jamie Foxx's new album, 'Best Night of My Life' will be sick as hell, I am creating a premature level of quality for the star of the 'Jamie Foxx Show' to achieve sonically, setting up the actual experience of popping BNOML into my computer and letting the crooning begin for failure. Whether Jamie likes it or not, I will be listening to his new full-length LP through a lens of 'this is gonna be some good ish' and if it's not then I will think of him merely as an actor-slash-actor.

Now, to be clear, I'm not referring what's commonly known as 'Hype' which has more to do with external excitement and expectations. No, high expectations is about the internal. I am partial to Jamie Foxx as a human being and am irrationally pinning my love for the Academy Award winning actor to his musical talent.

I had high expectations for Black Swan for a few reasons:

• I'm interested in anything Darren Aronofsky does.
• I read The Black Swan ealier this year and kinda jived with what the dude was saying (note: they are COMPLETELY unrelated).
• My friends who had seen it already said they had to decompress afterward because it was so intense.

(Hmm I thought there were more reasons actually. And yea the last one is more hype, but bottom line is I had expectations of elevated proportions.)

I have to say though that the casting was really good.